

We are talent, partnership and cultural strategists with a proven track record in amplification
We are talent, partnership and cultural strategists with a proven track record in amplification
We have over 20 years experience in integrated talent, partnership and cultural strategy proven to lead to business growth. We drive ROI by delivering culturally impactful programmes that are talked about, shared and deliver high levels of engagement.

Talent
Clara Amfo
Talent
Clara Amfo
Clara Amfo is a dynamic and bold broadcaster best known for her BBC Radio 1 show, home of the world famous Live Lounge.
She has interviewed some of the world’s most prolific artists including Beyonce, Taylor Swift, Ariana Grande, Kendrick Lamar and Pharrell Williams. Clara hosts Top of the Pops and the ITV2 Brit Awards show and is a judge for the prestigious Mercury Music Prize.
Recent covers include Grazia, Cosmo, Stylist and Balance.

Brands
Movember
Brands
Movember
Movember is the leading mens health charity offering advise and support around key issues including suicide prevention, prostate cancer and testicular cancer. Their purpose is to change the face of men’s health. To learn more, sign up, or donate please visit movember.com.

Project
SKIMS
Project
SKIMS
SKIMS is a solutions-orientated brand creating the next generation of underwear, loungewear and shapewear for every body, every where. They consistently innovate on the past and advance on the industry for the future. SKIMS is available at Selfridges and on Net-A-Porter with more global stockists coming this year.

Project
Julia Restoin-Roitfeld x Coco de Mer
Project
Julia Restoin-Roitfeld x Coco de Mer
We work with luxury lingerie brand Coco de Mer to redefine the brand's positioning and purpose around Female Pleasure. Recruiting global style icon and tastemaker Julia Restoin-Roitfeld to curate an edit, and Laura Bailey to shoot her, we brought instant fame, authority and crucially new customers to the brand. Across social media and via press support from Sunday Times Style, Forbes, Telegraph Luxury, ES Magazine and Grazia, the brand saw an instant and impactful lift in sales as a result.

Talent
Stefflon Don
Talent
Stefflon Don
Stefflon Don is an award winning rapper based in the UK. Good Culture work with her on global press, brand partnerships and positioning and are currently supporting the release of her much anticipated EP launch in 2021.

Project
FRAME
Project
FRAME
FRAME, best known for its feel-good, energetic and fun-filled classes, have launched their eighth studio, and this time they're going online. During lockdown FRAME online was created to keep the nation moving in a way that makes them feel great by bringing their infamous sweet INdorphins home.

Brands
SUGi
Brands
SUGi
SUGi is an urban rewilding and biodiversity platform connecting people everywhere to nature.

Talent
Irene Agbontaen
Talent
Irene Agbontaen
Irene Agbontaen is a global tastemaker and opinion former, Irene is the ultimate connector at the heart of cultural relevancy for brands and talent alike. Well respected across fashion, music & culture. Irene adds enormous flare to a number of brands across each industry.