Airbnb transformed the House of Sunny studio in Hackney during London Fashion Week to create ‘Sunny’s House’, mirroring the designs of Sunny’s new collection for a one-of-a-kind immersive stay experience.
To kick-off the launch, Airbnb hosted two preview sleepovers with the likes of models and content creators. Throughout the day, Airbnb and House of Sunny also hosted a ‘First-look’ for selected guests to drop in and explore the space. This was followed by ‘Sunny’s Housewarming’, an intimate dinner curated by Kirthanaa and produced by Cater London.
In order to sustain the momentum, Sunny’s House opened up additional rooms upstairs, extending their invitation to even more carefully selected guests.