Partners

We are thrilled to announce that Barbour has chosen Good Culture as their new agency across the core brand and Barbour International.

Good Culture’s new partner is the luxury retailer, Flannels.

Plant based pioneer, author and founder of Deliciously Ella.

Welcoming our newest client to the Good Culture Roster, Vinterior.

Discover the beauty of cannabinoids with Cellular Goods.

FRAME is an American fashion brand renowned for its collections in denim, cotton, leather and cashmere. The company’s founders Erik Torstensson and Jens Grede strive to design a modern versatile wardrobe through signature denim fits, cotton shirting and coveted leather pieces.

Good American work hard to innovate, find solutions, and redefine fashion for the modern woman. Made by women, for women. All bodies. All Sizes. No compromises.

Natural hair products done right. Brought to you by Tracee Ellis Ross, Pattern beauty has everything you need for juicy, joyful and healthy hair.

SKIMS is a solutions-orientated brand creating the next generation of underwear, loungewear and shapewear for every body, every where. They consistently innovate on the past and advance on the industry for the future. SKIMS is available at Selfridges, Net-A-Porter and Harrods with more global stockists coming this year.

Charli Howard is a model, beauty entrepreneur, author, podcaster and body positivity activist. She has been coveted by titles including Vogue, Rollacoaster and Stella and has fronted campaigns for leading brands including Agent Provocateur, Good American and Pat McGrath Labs.

Clara Amfo is a dynamic and bold broadcaster best known for her BBC Radio 1 show, home of the world famous Live Lounge.   She has interviewed some of the world’s most prolific artists including Beyonce, Taylor Swift, Ariana Grande, Kendrick Lamar and Pharrell Williams. Clara hosts Top of the Pops and the ITV2 Brit Awards show and is a judge for the prestigious Mercury Music Prize.   Recent covers include Grazia, Cosmo, Stylist and Balance.

Irene Agbontaen is a global tastemaker and opinion former, Irene is the ultimate connector at the heart of cultural relevancy for brands and talent alike. Well respected across fashion, music & culture. Irene adds enormous flare to a number of brands across each industry.

Julia Restoin-Roitfeld is an art director, model and designer. She founded lifestyle platform Romy and The Bunnies sustainability platform Less Is More By Julia Restoin-Roitfeld. Recent brand partners include The Outnet, Coco de Mer and Herve Leger.

Laura Jackson is a broadcaster, fashion and interiors tastemaker and the founder of the hugely popular food and lifestyle brand HOSTE. She has a monthly column in ELLE Decoration and a fashion and homeware edit with LabelMix. Recent covers include ES Magazine, Grazia and Sunday Times Style.

Welcoming Munya to the Good Culture family. A master of comedy with puns that will have you in stitches, Munya Chawawa has become one of the most exciting comedic entertainers to emerge from the social space in recent years.

Rochelle Humes is one of the UK’s best-loved broadcasters. She is the co-host of family favourite The Hit List, which she presents with husband Marvin for BBC1. Rochelle is a twice published author and founder of lifestyle brand My Little Coco. Her first documentary for C4 will air later this year.

Stefflon Don is an award winning rapper based in the UK. Good Culture work with her on global press, brand partnerships and positioning and are currently supporting the release of her much anticipated EP launch in 2021.