We are thrilled to announce that Barbour has chosen Good Culture as their new agency across the core brand and Barbour International.

This year the Good Squad went international in their 5th annual Open Casting.

Ten of the top press and content makers were invited by Good Culture and FitFlop to Kin House on November 29th for an overnight stay in the country with FitFlop.

On the 1st December, Cult Beauty opened the doors to their home for the holidays. The House of Thrills- an exclusive festive pop-up shop starring best loved brands: Charlotte Tilbruy, Byredo, Face Gym, Glow Recipe and more.

On Wednesday 9th November, Good Culture curated and managed the VIP guest list for the exclusive launch party of Channel 4’s new digital-first brand championing the next generation of storytellers, Channel 4.0.

The first ever Bloody Good Music event took place on the 21st October, hosted by Clara Amfo, in support of the period equality charity Bloody Good Period.

Good Culture worked with beauty retailer Cult Beauty to drum up excitement and celebrate the launch of their highly sought after Advent calendar with a festive evening at 100 Shoreditch. Good Culture worked with Cult Beauty to ideate an immersive evening which featured a lifestyle version of the 2022 advent calendar.

Step inside our ‘home’ for the night where we created our very own second-hand supper club with Vinterior, taking over a hidden apartment in Old Street.

Cellular Goods revealed their latest rejuvenating campaign featuring supermodel, Helena Christensen.

In the store's new elevated basement space, Good Culture worked with FLANNELS LONDON to hold a launch event on Thursday, October 6, to mark the release of Shygirl's debut album, "Nymph."

Introducing Laura Jackson x COAT Paints!

Good Culture have been working alongside British Luxury retailer FLANNELS to support on cultural activations within their new event space. Working alongside FLANNELS and W1 Curates, Good Culture supported the launch of the first digital exhibition by renowned Digital Artist Maxim Zhestkov.

In this new series host Amanda De Cadenet shares the stories of incredible trailblazers — hearing their challenges, goals, vulnerabilities, strengths, and finding out whose voices have been most influential to them.

Good Culture’s new partner is the luxury retailer, Flannels.

Charli Howard becomes the face of the new campaign from the iconic British brand, Russell & Bromley.

Founder of Deliciously Ella, Ella Mills celebrates the 10 year anniversary of the brand and launch of new book, How To Go Plant Based, on the cover of YOU Magazine.

Hugely anticipated PATTERN Beauty by Tracee Ellis Ross (Founder and CEO) launched in the UK in June to a 360 campaign by Good Culture. Debuting online and now available in store with British beauty and health retailer Boots UK, the award winning hair care brand is designed to exceed the beauty needs of the curly, coily and tight-textured community.

Welcoming our newest client to the Good Culture Roster, Vinterior.

Plant based pioneer, author and founder of Deliciously Ella.

Munya Chawawa is dubbed the internet’s sharpest satirist in this latest interview with the Sunday Times Style. In celebration of Munya’s latest project Deep Issue Massage, in partnership with Harry’s, which encourages men to open up about their mental health.

On a mission, with less emission. Clara Amfo fronts ‘The Extra Mile’ series for British Vogue with BMW. In the first episode, she meets founders of sustainable swimwear brand, Stay Wild Swim.

Irene Agbontaen teamed up with the Chicken Shop Date star, Amelia Dimoldenberg, and Smirfnoff to celebrate the launch of the Smirnoff Summer creations.

A glimpse into the magic of Good Culture!

Showing Up with Good Culture, our brand new podcast, has arrived!

The luxury perfume house, House of Creed, marked the launch of their new fragrance, Wind Flowers.

Laura Jackson partnered with the iconic Kate Spade to create an edit of her favourite pieces of the party season.

One of the most experienced and respected makeup artists in the industry, Lisa Eldridge, opened the doors to her ultimate pop-up beauty boutique.

Introducing…Movember - Cast of 2021!

So proud to share this new work for ASOS

VS Voices, a new original podcast series created by Victoria’s Secret, hosted by Amanda de Cadenet and featuring the stories of some of the world’s most impressive women.

So proud to work on this vital campaign to raise awareness this Breast Cancer Awareness Month. Self checks are critically important to early detection - almost 80% of women under 40 who are diagnosed with breast cancer discover the abnormalities themselves. Join Victoria's Secret and Stella McCartney by making self checks part of your monthly routine and share to encourage everyone you love to do the same. #CheckYourself

The renowned American- fashion brand, FRAME, have launched their new collaboration with the iconic Hotel Ritz Paris. A collaboration showcasing the legendary hotel's first venture into the world of fashion. 

Coco de Mer exist to shine a light on the extraordinary power, potential and importance of female pleasure.

Welcoming Munya to the Good Culture family. A master of comedy with puns that will have you in stitches, Munya Chawawa has become one of the most exciting comedic entertainers to emerge from the social space in recent years.

Catch Irene on brand-new TV series #Highlife, streaming on Fridays at 10pm on channel 4.

Every minute, of everyday a man dies from suicide. That's over half a million of fathers, partners, brothers and friends each year. Poet, Hussain Manawer shared a powerful poem to help raise awareness for World Suicide Prevention Day. Be a man of more words. For you. For them. #WSPD2021

FRAME is an American fashion brand renowned for its collections in denim, cotton, leather and cashmere. The company’s founders Erik Torstensson and Jens Grede strive to design a modern versatile wardrobe through signature denim fits, cotton shirting and coveted leather pieces.

To mark International Friendship day Disney asked us to cast a portrait series of beautiful friendships - we recruited the brilliant Misan Harriman and these images, plus the shoot behind the shoot will be featured in a special exhibition to raise funds for MediCinema.

Good American work hard to innovate, find solutions, and redefine fashion for the modern woman. Made by women, for women. All bodies. All Sizes. No compromises.

SKIMS is a solutions-orientated brand creating the next generation of underwear, loungewear and shapewear for every body, every where. They consistently innovate on the past and advance on the industry for the future. SKIMS is available at Selfridges, Net-A-Porter and Harrods with more global stockists coming this year.

Delighted to share new work featuring the iconic Helena Christensen for Coco de Mer - self shot, styled, glammed - the ultimate female gaze.

In the latest issue of Wonderland, Stefflon Don speaks with Beenie Man on the biggest obstacles she’s faced so far, the importance of empowering Jamaican artists and the inspiration behind her upcoming EP.

Stefflon Don x Hunger Magazine

Greta Bellamacina and Kojey Radical star in MiB for Ted Baker. A love letter to eclectic modern British style.

Stefflon Don is teaming up with OnlyFans for the launch of their creative fund to support up and coming talent.

This International Women’s Day, Barbie have recognised Broadcaster Clara Amfo as a ‘Barbie Role Model’ for using her voice and platform for change, awarding Clara with a one-of-a-kind doll in her likeness. Barbie is dedicated to shining a spotlight on powerful, diverse role models to inspire the limitless potential in every girl. #MoreRoleModels A Barbie Role Model doll is the highest honour from the Barbie brand. Clara is the fifth UK ever Barbie Role Model, joining an inspirational line up including Dina-Asher Smith, Sky Brown, Adwoa Aboah and Nicola Adams.

Rochelle Humes joins the L'Oréal Paris family as their brand ambassador. It's incredible on International Women’s Day, they celebrate 50 years of the famous tagline ‘Because You’re Worth It!' Four iconic words that have proven to be timeless. Written in 1973, Ilon Specht was a copywriter and was just 23 years old when she broke new ground with an ad that was strictly from a woman’s point of view.

We work with luxury lingerie brand Coco de Mer to redefine the brand's positioning and purpose around Female Pleasure. Recruiting global style icon and tastemaker Julia Restoin-Roitfeld to curate an edit, and Laura Bailey to shoot her, we brought instant fame, authority and crucially new customers to the brand. Across social media and via press support from Sunday Times Style, Forbes, Telegraph Luxury, ES Magazine and Grazia, the brand saw an instant and impactful lift in sales as a result.

FRAME, best known for its feel-good, energetic and fun-filled classes, have launched their eighth studio, and this time they're going online. During lockdown FRAME online was created to keep the nation moving in a way that makes them feel great by bringing their infamous sweet INdorphins home.

Clara Amfo is a dynamic and bold broadcaster best known for her BBC Radio 1 show, home of the world famous Live Lounge.   She has interviewed some of the world’s most prolific artists including Beyonce, Taylor Swift, Ariana Grande, Kendrick Lamar and Pharrell Williams. Clara hosts Top of the Pops and the ITV2 Brit Awards show and is a judge for the prestigious Mercury Music Prize.   Recent covers include Grazia, Cosmo, Stylist and Balance.