Good Culture have been working alongside British Luxury retailer FLANNELS to support on cultural activations within their new event space. Working alongside FLANNELS and W1 Curates, Good Culture supported the launch of the first digital exhibition by renowned Digital Artist Maxim Zhestkov.

Maxim’s large-scale immersive exhibition, Waves, explores the fundamental elements of change in phygital ecosystems. Through bespoke LED screens, the pulsing installations visually convey how the ability to acknowledge similarities between physical and digital can make our everyday thoughts more creative