Damson Madder untitled. Pre- Spring 2025

untitled. captures the often reluctant return from the cocoon of winter and the sense of ennui that typifies January, whilst providing an antidote with fresh shapes, print and colour stories for spring.

The campaign, shot by photographer Alistair Nichols with set design by Laura Little sees the collection come to life in a short film and series of hero images that capture the reluctant and sometimes chaotic return to the routine of office life that typifies the season for so many of us.