We work with luxury lingerie brand Coco de Mer to redefine the brand’s positioning and purpose around Female Pleasure. Recruiting global style icon and tastemaker Julia Restoin-Roitfeld to curate an edit, and Laura Bailey to shoot her, we brought instant fame, authority and crucially new customers to the brand. Across social media and via press support from Sunday Times Style, Forbes, Telegraph Luxury, ES Magazine and Grazia, the brand saw an instant and impactful lift in sales as a result.