To launch The Dalmore’s Cask Curation Series: The Red Wine Cask Edition, we created a Riviera experience designed to take the brand beyond traditional whisky marketing and into a space shaped by culture, craft and creativity.

Hosted at the Grand-Hôtel du Cap-Ferrat with tastemakers, leading editors and creators, the two-day trip brought the product story to life through experiences inspired by red wine cask influence and the artistry of whisky making – from tastings and a design-led reveal, to a coastal journey, bespoke dining moments and a fragrance workshop.

The activation delivered both cultural resonance and measurable impact. Eleven invited guests produced 93 social posts, generating 1.07 million impressions, 124,000 reach and an average engagement rate of 3.19%. The trip also secured three pieces of editorial coverage, reaching a combined circulation of 150k+.

A campaign that redefined how a luxury whisky can live in culture and how creativity can elevate heritage brands into new worlds.