This year the Good Squad went international in their 5th annual Open Casting.

The jeans company founded by Khloe Kardashian and British entrepreneur Emma Grede, held an open casting call in London. It was the company’s 5th annual open casting, a marketing initiative that represents the brand and its values of diversity, and part of its mission to make the fashion industry more inclusive.

Members of the public from all walks of life were offered the opportunity to share their stories, and possibly become one of the faces of the SS23 Good American Campaign.