​​To launch Creed’s new fragrance Eladaria, Good Culture led a high-impact campaign aimed at elevating the brand within the luxury market. By developing a cinematic and ethereal creative concept inspired by the fragrance’s unique notes, we crafted a narrative that emphasised elegance and artistry.

Good Culture led the strategic and creative development of the Eladaria campaign, blending cinematic elegance with immersive storytelling to create premium, editorial-style content that reinforced Creed’s luxury positioning. The campaign leveraged a high-low talent strategy, engaging globally recognized VIPs like Barbara Palvin, Victoria Magrath, and Jasmine Tookes alongside fashion-forward and commercial creators. This mix enhanced star power, authenticity, and reach across key fashion and beauty audiences. A strategic seeding approach involved gifting the fragrance to 122 carefully selected influencers across global markets, ensuring broad audience engagement while maintaining brand prestige.

The paid content campaign reached  nearly 11 million people across TikTok and Instagram worldwide, with 20 million estimated impressions.