To highlight Coach’s partnership with Amazon Prime’s The Summer I Turned Pretty and the premiere of Season 3, Good Culture produced a carefully curated, immersive watch party experience that brought fashion and fandom together in unforgettable style.

Set at the ultra-stylish Art’Otel Hoxton, with every detail inspired by the series; from Coach-branded popcorn boxes and cinema tickets to a custom photo booth and bespoke bar menu.

Highlights included a Tabby Customisation Station, Soft-serve ice cream from Happy Endings and Signature cocktails crafted with Art’Otel. 

We welcomed an exclusive guest list of over 50 content creators, who collectively shared 71 pieces of content, reaching an audience of over 1 million.