We are the talent strategy partners for Belstaff and co-created the Road Less Travelled podcast with our partners at Sunshine.
The original podcast series, hosted by broadcaster Reggie Yates, Season one stars Oscar Nominee Stanley Tucci, Multi-award winning actress Naomie Harris, the breakout star of Netflix ‘Sex Education’ Emma Mackey, BAFTA winner, Andrew Scott and Game of Thrones star, Jacob Anderson. Season two features global stars including actor James Norton, Emmy award winning actor and activist Riz Ahmed, rising star Holliday Grainger, Olympian Ben Ainslie and Olivier award winning actor Mark Strong.
The show has beaten all targets and continues to find new audiences on Apple Podcast and Spotify.
The entire brand comms ecosystem is wired towards promoting the property – with imagery and portraits captured by Greg Williams, one of the world’s leading photographers – distributed across all the brand’s major touch points: retail, ecom, comms and social.
We pursued a ‘talent as media’ strategy, moving marketing investment from paid media to talent partnerships, guaranteeing exposure to 10m+ followers for the show.