We are thrilled to announce that Barbour has chosen Good Culture as their new agency across the core brand and Barbour International.

We’ll cover 360 comms, press office, strategic partnerships, casting, cultural and talent strategy, helping the brands expand into new markets and recruit new consumers, as well as supporting initiatives around Barbour and Barbour International’s customers.

Good Culture will work closely with the team to continue the legacy of the brand which was founded by John Barbour in 1894, whilst reimagining storytelling for new and emerging audiences globally.