To celebrate the first-ever Barbour x FARM Rio collaboration, Good Culture hosted an exclusive overnight stay at The Pig in the Cotswolds, bringing together a curated group of tastemakers to experience the collection in a setting that blended Barbour’s British heritage with FARM Rio’s vibrant Brazilian spirit. 

Guests were immersed in the spirit of the collaboration: Hamish Powell’s floral installations transformed the countryside setting, while Brazilian-inspired food, live music, and hands-on styling brought the collection to life.

The overnight escape marked a cultural milestone for both brands, showcasing the fusion of tradition and tropicality. From exclusive prints that merge FARM Rio’s botanical motifs with Barbour’s family tartans, to outerwear, accessories, and footwear crafted for both city and outdoors, every detail reflected the joyful collision of two worlds.

A true meeting of cultures, colour, and craft – perfectly capturing the essence of this exciting partnership.

Good Culture also led the PR amplification of the campaign, securing coverage in the likes of Harper’s Bazaar, Grazia, Maire Claire and Sheer Luxe and gifting top-tier creators across Instagram and TikTok generating widespread fame for the collection.