On 6th May 2026, press, editors, media and stylists were invited to an exclusive preview at the 1 Hotel Mayfair suite, where guests were offered a first look at the upcoming Alo Atelier Summer collection, alongside key pieces from the new sunglasses collection and men’s offering. The suite was designed as a calm, elevated space for discovery, bringing together product, wellness and community in a considered setting.

Alongside the collection preview, guests experienced a curated wellness programme including Zeta Webber offering intuitive readings, ear seeding treatments, and IV therapy provided by Dr Liza and the Solice Health team. Guests were welcomed with matcha and refreshments throughout, and each attendee was gifted an ALO crystal to take away, extending the brand’s wellbeing-led approach beyond the experience.