Good Culture worked with beauty retailer Cult Beauty to drum up excitement and celebrate the launch of their highly sought after Advent calendar with a festive evening at 100 Shoreditch. Good Culture worked with Cult Beauty to ideate an immersive evening which featured a lifestyle version of the 2022 advent calendar.

The advent calendar had a waitlist of over 95,000, with Cult Beauty using £75K of sales to support the charity, Mental Health UK, and additionally one tree for every sale being planted with More:Trees.