In a world of mass-produced furniture, people choose uniform over unique, and trade crafted for convenience. Vintage is the antidote to sameness. A shortcut to character. Vinterior is a platform with the aim to provide a way of adding depth to homes through story and craftsmanship. 

Giving independent businesses the spotlight, and helping them to thrive, Vinterior’s 1800 sellers have been hand-picked for their expertise, love of vintage and antiques, and their breadth of unique products.  Good Culture recently brokered a hugely successful partnership with Selfridges as part of their Project Earth initiative. A bold, sustainability strategy which sets out their vision to reinvent retail and change the way we shop and how we do business. Bringing the best of Vinterior to a bricks-and-mortar setting. The pop up showcases over one hundred pre-owned pieces, from mid-century modern to art deco and antique, there is something for everyone. We hope this partnership with Selfridges will continue to shine a light on second-hand and is a step closer to building a nation of conscious consumers.