Plant based pioneer, author and founder of Deliciously Ella.  

Since its inception, Deliciously Ella has become a household name and created a cult audience, now boasting over 3 million followers, 20 million + podcast downloads and over 1 million books sold in the UK alone. 

Starting as a recipe website, the business has evolved into a restaurant, an app, a collection of best selling recipe books, hugely popular podcast and range of plant-based food products – now stocked in over 6,000 stores across the UK, with exponential expansion across Europe and beyond on the horizon. 

Ten years ago, 5% of the UK bought into the plant-based space and since Deliciously Ella’s inception, the category has increased to nearly 50% of UK households.